Posts Tagged ‘BlackBerry’

Google Maps is releasing panoramic imagery of one of the world’s most spectacular national monuments: the Grand Canyon. These Street View images cover more than 75 miles of trails and surrounding roads, making our map of this area even more comprehensive, accurate and easy to use than ever before.

Take a walk down the narrow trails and exposed paths of the Grand Canyon: hike down the famous Bright Angel Trail, gaze out at the mighty Colorado River, and explore scenic overlooks in full 360-degrees. You’ll be happy you’re virtually hiking once you get to the steep inclines of the South Kaibab Trail. And rather than drive a couple hours to see the nearby Meteor Crater, a click of your mouse or tap of your finger will transport you to the rim of this otherworldly site.
Explore these images at maps.google.com/grandcanyon more location to be added soon..

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& other top news in tech industry the release of Q10, & Crackberry 🙂 gets up close and personal with the BlackBerry Q10, the first BlackBerry 10 device with a physical QWERTY keyboard.

Also win a BlackBerry Z10 -> http://crackberry.com/win-free-blackberry-z10-phone-crackberrycom

Win a Free BlackBerry Z10 from CrackBerry.com!

Do you use your mobile phone more for calling or texting? If it’s the second option, you’re probably grumpy about the cap of 200 SMSes a day imposed by the telecom regulator. Of course, a big SMS bill doesn’t help. Yes, you can opt for the special SMS package, which is offered by most service providers and one that lets you send messages at a lower rate. However, this special offer is confined to a small number of people.

So, what’s the way around this dilemma? You can get past both budgetary and regulatory restrictions by moving from conventional text messaging, which is billed to the operator, to applications and services that are either provided by third parties or mobile phone manufacturers. Many of them let you send text messages, files, photos and videos to your heart’s content, as long as you can access the internet on your handset. Most of the apps come at no extra cost. You only need to pay for the data used in sending and receiving messages, which usually works out to be much cheaper than conventional texting. Here are some such options.

BlackBerry Messenger

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0ne of the smoothest messaging services, BBM is incorporated into the BlackBerry handsets. Users can send (and receive) an unlimited number of messages, pictures, even files. You can add people to your contact list through their PINs (a distinct number that comes with with BBM).

WhatsApp

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While there is no doubting the efficiency of services like BBM and iMessage, the fact that you need to invest in expensive handsets limits their utility. This is where a service like WhatsApp comes in handy. Just install the app on your mobile phone and exchange messages and pictures.

It works across platforms, and though it is separate from your regular messaging app, it scans your contacts and automatically includes other WhatsApp users in your contact list, saving you the trouble of sending out invites. However, it is not free for all platforms. While you don’t have to pay for Symbian, it costs about Rs 52 for an iPhone.

The appy edge

Messaging apps do not charge per message or require a special plan. They work fine with your standard GPRS/ EDGE connection. If your network is erratic, you can switch to Wi-Fi.

Most messaging apps let you swap videos and photos, some even let you send files, without incurring any extra cost or requiring any special service activation.

When you use a messaging app, you only pay for the internet data used, which is generally a small amount. This is particularly handy if you want to send messages to people in other countries. It’s the best option if you travel frequently as most service providers don’t charge for roaming for GPRS/EDGE on post-paid connections. So you can text away without worrying about the bill.

iMessage

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iMessage arrived on the iPad and iPhone via the latest version of iOS (iOS 5) and the service, which is free of cost, has become a rage. What sets it apart from other services is that if the person to whom you are sending a message has either of the above two devices, it converts it from an SMS to an iMessage.

Nimbuzz

Nimbuzz combines several instant messaging (IM) clients, so you can exchange messages, photos and videos with your friends across a number of IM services, such as Google Talk, Windows Live Messenger, Yahoo! Messenger, even Facebook Chat. You can even use it from a computer and make free phone/video calls to other users.

Twitter

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and off course Yes, this is a social networking site rather than a messaging service, but it allows you to swap messages, pictures and links with all your followers. You don’t need to install an additional program on your device and can access Twitter from a computer too. Its restriction to 140 characters may be a blessing or a bane.

Reading Alex Goldfayn’s new book called Evangelist Marketing: What Apple Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t). He is CEO of the Evangelist Marketing Institute, a marketing consultancy with clients that include T-Mobile, TiVo and Logitech. Here is a Case Study of 7 Marketing Lessons From RIM’s Failures which I found Interesting and thought worth the share for any Big or Small Organizations.

Evangelsit Marketing

Evangelsit Marketing

You remember, don’t you? The emails magically appeared while you weren’t looking. That blinking light turned us into addicts. And that keyboard — copied often, but never matched.

It was the BlackBerry, the glorious, beloved, and life-changing BlackBerry. It made us feel good, and it never let us down.

Long before the iPhone the took the world by storm, and before Google even dreamed about getting into the phone business, Research in Motion was on top of the consumer electronics mountain.

Today, sadly, it is buried under it, and industry insiders everywhere wonder whether RIM will survive.

What happened? Harmful strategy. Unforced errors. And, mostly, really bad marketing. On this, RIM is in good company in the consumer electronics industry, where so many manufacturers market poorly. But few have made so many marketing mistakes so quickly.

Here are seven marketing lessons from RIM’s dark and difficult journey.

1. Make Great Products

Consumer electronics success begins with excellent products. The BlackBerry was once perceived as the very best smartphone — or, at least, “emailing phone” — available. It was exciting, emotional and it made people feel good. RIM sold BlackBerries on the strength of word-of-mouth recommendations. BlackBerries were aspirational, and people wanted to own one because friends and colleagues were so passionate about them.

Now, fast-forward to today.

Consider the excitement and energy around the iPhone and all those Android handsets. RIM enjoys none of that today. Not one percent of it. In part, it’s because it stopped making good smartphones in favor of a poorly received tablet called the PlayBook.

Successful marketing begins with having a tremendous product or service to market. Nothing happens without this.

2. Build on Strengths Instead of Improving on Weaknesses

I’m constantly telling clients that they should build on strengths instead of trying to improve their weak areas. For RIM, the BlackBerry was a great strength, and they all but abandoned its development and marketing for a year or longer to create the tablet. RIM did this to try to prevent the world from passing it by in the tablet space — which it did anyway. Tragically, as a result of diverting talent, attention, resources, investment and innovation from the BlackBerry to the Playbook, the consumer smartphone world has also passed RIM by.

It doesn’t matter what business you’re in. If you focus on developing weaknesses, your strengths will atrophy due to neglect. If you want to market well, identify your strengths — products, services, techniques, approaches, relationships — and exploit them relentlessly. This technique overcomes nearly all weaknesses.

3. Gravity Pushes Backwards

If you’ve attained a measure of success, you must continue innovating your products, services and your marketing just to maintain your position. Because you can bet the competition is innovating aggressively, and they’ll pass you by in three seconds if you stop doing the things that brought you success. RIM not only stopped releasing new BlackBerries while focusing on its PlayBook, it basically stopped talking to its customers about them for an extended period. We’ve seen this story before with Palm and many others. Gravity pushes backwards in business. Consistent and aggressive innovation is required not only to attain success, but to maintain it.

4. Know Precisely Who Your Customer Is

RIM’s management famously disagreed on who their customer was. Then co-CEO Mike Lazaridis felt the customer was the corporation. Others, probably including his counterpart Jim Balsillie, wanted to aim BlackBerry products at consumers. If you don’t know exactly who your customer is, it is impossible to market. Language, messaging, platforms, branding and public relations change completely depending on the customers you target. So identify your customers as precisely as possible, and aim all of your marketing efforts at them.

5. Executives Set the Marketing Tone

Consider the most successful companies in consumer electronics (and two of the most successful companies in all of business): Apple and Amazon. Their chief executives set their marketing tone, and everyone follows. If you have watched the above YouTube video of Steve Jobs introducing the iPad, and listen to how everybody who followed him on stage used exactly the same words.

This is no accident. The next day, thousands of articles used the same words to describe the amazing, remarkable and awesome iPad. Amazon’s Bezos is the same way. The best marketers have high-level executives setting the tone. They not only teach the rest of the company how to talk about their products and services, but the customers, the media, and the market itself. Obviously, RIM’s co-CEOs did not set this tone. They couldn’t even agree on who the customer was.

6. Avoid Unforced Errors

Most marketing problems are self-made and entirely avoidable. Consider the major developments from RIM’s recent past:

It voluntarily stopped focusing on the BlackBerry to make a product it had no experience with.
It could not identify its customer.
It stopped marketing to consumers, allowing competition to roar past.
Not convinced? Consider Netflix’s recently concluded horrible-terrible-no-good-very-bad year:

A dramatic price increase.
An extended period with no action to placate angry consumers.
Spinning off something called Qwikster and then spinning it back in.
A remarkably poor response to it all by the CEO, Reed Hastings.
None of these things happened to these companies. They did it to themselves. Don’t try to outsmart yourself. Avoid unforced errors.

7. Keep Talking to Your Customers

My work with clients often involves conducting qualitative conversations with their customers to deeply understand how they feel about what the company is doing and what the company is thinking about doing. If RIM had talked to its customers like this, it would have quickly learned that they probably weren’t particularly interested in a BlackBerry tablet without built-in email, messaging or contacts!

If you’re not talking to your customers, you’re just guessing from a conference room.

I believe RIM has enough of a corporate and government customer base to sustain it through this most difficult period. To recover, the company must precisely identify its customer, make terrific products for it, and orient all of its marketing and messaging toward it. In the meantime, we can all learn from the mistakes that brought the BlackBerry maker to this point.

You remember the Blackberry, don’t you now?