Skype ‘Humoticons’

Posted: April 29, 2012 in All Categories
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Skype’s has just started there latest marketing campaign, the video call service has launched a Facebook app geared at making our interactions more human: Skype Humoticons.

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This app basically allows us to recreate classic emoticon images — such as the smiley face, sad face or tongue-out face — with our own real-life expressions. You can post existing photos to a “Humoticon gallery,” or snap new pictures within the app. The results can be shared on a Facebook wall, downloaded, or turned into a URL to share in an Instant Message.

“It’s Time to Skype” campaign, launched earlier this month, is based on the premise that social networks such as Twitter and Facebook are “degrading humanity.” Some of the slogans Skype is using for the campaign: “140 characters doesn’t equal staying in touch” and “Upgrade from a wall post to a first class conversation.”

Reasoning behind Skype Humoticons? “Because nothing can replace the look on your face,” according to a Skype blog post. There is a distinct irony in the campaign. At the same time it blasts Facebook and Twitter, Skype isn’t above using both social networks for promotion purposes. As part of the “It’s Time for Skype” social media campaign, for example, the hashtag #timeforskype will be used on Twitter.

Ads include the following catchphrases:

“When did LOL replace the sound of laughter?”
“When did it become okay to text mum happy birthday?”
“Humans were made to look, listen and feel.”
“140 characters doesn’t equal staying in touch.”
“Your one-way ticket back to humanity.”
“Upgrade from a wall post to a first class conversation.”
“No delays on human conversation.”

The ads have a bold look as well, with “It’s time for Skype,” featured below the slogan:

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And not only does Skype have a video call integration feature on Facebook, but the entire Humoticons campaign is housed on a Facebook page. Do we really need to mimic emoticons to put the humanity back in our conversations?

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