Google will setup some retail stores in major cities by the end of 2013, what Google products will it sell, well it can be Google Chromebook, Google Glasses, & a chain of google enterprise products.. Google has already launched pop-up stores in many Best Buy locations across the U.S., and that program has apparently worked well enough for the company to launch stand alone retail locations
The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase. Google competitors Apple and Microsoft both have retail outlets where customers can try before they buy.
The decision to open stores, is in sync with drawing up plans to take the Google Glass to the public. The leadership thought consumers would need to try Google Glass first hand to make a purchase. Without being able to use them first hand, few non-techies would be interested in buying Google’s glasses (which will retail from between $500 to $1,000).
Google is also said to be thinking about marketing a smart watch, so that’s yet another potential device for Google to place on the shelves. & who knows what else Google may have on the horizon?
It will be interesting to see what kind of presenceGoogle gives motorola devices in these stores, assuming they actually do open.