I was watching this video randomly & almost till the end I was thinking it was an IKEA commercial selling chairs.. and that very serious voiceover lady was depressing the living crap out of me telling that Facebook is humanity’s only hope against the dark universe, Facebook has over 1 billion active users and I heard later this ad was made to embark it… titled “Things That Connect Us” compares Facebook to chairs, bridges, basketball and other vehicles that bring people together. The social network as hired ad agency Wieden & Kennedy, best known for its Nike work to create that 90-second film. Ironically, there is no mention of Facebook hitting the 1 billion mark in the film.
Com’n Facebook u very well know that every user has a different relationship, as a tech blogger I know technology is a little piece of magic that can define how we interact with the world and with ourselves.. and if u want to take a more active role in making money from those users, it makes sense to start defining the company’s role in every one of those relationships. To see a company that’s done that incredibly well, look at Google. Bring the narrative under one roof, and you can start to steer it. This ad makes it clear that Facebook needs to do a little work defining that narrative and define yourself as yet another service or product & gags to the riches selling relationships..