China-based Lenovo may have not become a dominant brand., other cautionary tale is HTC, the Taiwanese telecom brand whose quick ascendance in the U.S. has been followed by swift collapse. Well these may soon be changing, handful of Chinese brands saw a big opportunity and breakout even in this year CES…
Some Chinese brands saw CES as their springboard for a breakout 2013, lets look at who they were:
ZTE has had worldwide presence since 1995. The company manufactures phones for Verizon, among others, but plans to make a bigger name for itself in 2013 with a Firefox OS-based smartphone. ZTE plans to release the device in Europe and in the U.S. this year. “They’re really expanding their range and their portfolio,”
TCL is the world’s 4th largest TV producer after Samsung, LG and Sony. At CES, TCL is displaying an Android-based TV called Ice Screen that includes Frequency, a video curation app that lets you subscribe to BBC, CNN and other channels. Well it sounds very promising…
Huawei sought to stand out from the pack at CES with the Ascend P1 S, which is billed as the “world’s slimmest smartphone” at 6.68 mm and the Ascend D2 smartphone, which sports a 6.2-inch screen. That not all there are big plans by huawei on cheap and efficient smartphones produce across the globe starting from 2013.
Haier, another conglomerate that makes everything from mobile phones to washing machines, showcased a vision-control system for TVs at CES that lets you adjust the volume and browse a news feed with your eyes. Again some big plans in US to produce cheap consumer durable electronics.
Small name but will make a big impact soon, Hisense has been established globally since 2001 and makes TVs, refrigerators, freezers and air conditioners, among other products. Since 2007, it has achieved 30% annual growth. In 2012, the company posted $2 billion in sales. By 2015, it aims to achieve a total of $5 billion in sales. At CES, Hisense got attention by showing off a 110-inch ultra HD TV, a Smart TV controlled by gestures and voice and a glasses-free 3D TV. The company also have big plans on Android phones.
Lets see how this works out..
Even within China there is this kind of engaged marketing that saw Chinese tech companies do especially well in terms of their own brand value. Here’s the table of top 50 Chinese Brands overall with 14 out of which are tech brands (click the two panels to enlarge):