Dumb Ways to Die : Effective Social Campaign

“Dumb Ways to Die” is a Video part of a campaign to help prevent train related deaths in the state of Victoria, Australia  a region that suffers from an high number of train accidents every year. The overall message is be smart, be safe. Really clever, however I think imagining someone who doesn’t speak English listening to this and thinking, “hey, that’s a pretty cool song. I bet the lyrics are really deep bro”, also too bad this message teaches kids they can still dance when they’re chopped in thirds

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